Geothermal energy is closely associated with the image of Iceland. It has been harnessed for space heating, power generation and a multitude of other uses. Now practically all houses are connected to geothermal district heating systems (90%) and there has been a rapid increase in electricity generation. Public acceptance has been excellent as and the economic benefits are substantial as half of the country’s primary energy supply is of geothermal origin. The importance of dissemination of geothermal knowledge has been recognized by the geothermal industry and educational institutions. The large utilities have run visitor centres, and public access to geothermal areas is good, some of these becoming magnets for tourists. One of the objectives of ENGINE is to increase the public awareness of geothermal power and the role it can play. As Iceland is a good place to learn about geothermal activity and see the many ways geothermal energy is put to use, it was decided that ÍSOR would produce a poster “Geothermal Welcome Centres” to highlight good places for tourists to visit. These are information centres at power plants as well as geothermal areas people can explore on their own. The points of interest are shown on a map together with the 130 public outdoor swimming pools. The posters, with the ENGINE logo, have been on display for the past two years in the thirty official tourist information offices around the country.